Way In Which You Can Enhance Your Online Presence In Lockdown

We have now entered the third phase of the lockdown and things are getting much better than before. Everything from being locked in our own home to not getting our favorite street food is now unusual. Not to mention the once flourishing business, which is now sinking like a mighty Titanic. People are fighting to hold everything together but it seems to have fallen apart. Okay, they didn't save the Titanic from the glacier, but we can save your business from sinking in the ocean.

All the employees of the best digital marketing company in Brisbane Australia work hard from their homes to serve you. These difficult times can't stop you from being motivated to serve with quality ideas that can increase your online presence. Here are some strategies you can hire right now to establish and maintain your organization's name.

Social media marketing

Even though you don’t have to do much, your customers and clients are still quite active on social media. At this point, they can now communicate and interact with the outside world. So, you can use social media like Facebook, Instagram, Twitter, etc to reach people. You can promote your business, build your brand, and connect with potential customers by posting interesting content. Use graphics and gifs with interesting taglines and captions to get people to your business. A good social media marketing company will turn your losses into profits by running favorable campaigns.

Search engine optimization

The first feature in internet search results is that you can be at the top of your market. If you choose the right digital marketing company Brisbane Australia, it can help your business grow and prosper. SEO is about using the right keywords in the right context in the right place. Let’s be open here and admit that if you’re not on the first page of Google, it’s almost like having no online presence. Therefore, you can take advantage of this lockdown by optimizing how people find you in their search results.

Website

The website is the address of your organization on the Internet. Potential clients find you online with the help of a website. It helps them learn about your services, ideas, achievements, and philosophy. Therefore, you must create a website for people to get acquainted with your business. You can use social media to promote your website. A website is even more necessary during this lockdown period because people cannot physically communicate with you. This will bring them closer to you and you can still find some business with them. After this lockdown, you will have a well-maintained website that will help you improve your customer service and increase sales.

Video marketing

People currently have less work to do. They spend their time surfing the internet and watching videos. So, you must take advantage of this opportunity to stack the cards for yourself. Create fun and engaging videos that will grab people's attention. These videos are able to secure their trust and confidence in you. Distribute these videos through social media channels and expand your business when you have the golden opportunity chance. 

A social media marketing company in Brisbane Australia is providing these services and many more even during the lockdown period. What are you waiting for Seize the moment and don’t let it hurt your work?

SEO and PPC: Guide to First Timers for Searc Engine Marketing:

Did you do a Google search today? Perhaps you have googled some online product and ordered it. Or you can find the best cafe in town with the help of search engine marketing. Simply put, Google processes 4.5 billion searches on a daily basis and about 40,000 searches per second. The key to success is drawing Google's attention to the fact that your business exists. Next, you aim Google to rank your page above your competitors.

Given the current market scenario, can you think of running a business without a website? When it comes to increasing traffic to your business website, you can’t go without SEO and PPC.

However, it has been said before that traffic is the lifeline of any online venture. If this is the case, the success of any online business depends only on the amount of traffic.

What are the most effective ways to make it work?

There seem to be two ways to market your services or products through search engines like Google. They are Per Click (PPC) and Search Engine Optimization (SEO). Also, you can use the power of social media marketing such as Facebook marketing, LinkedIn marketing, etc.

But what are the important factors in determining the usefulness of SEO and PPC? How can you use two tools to grow your business and beat your competitors? Read on to find out more!

CO and PPC- in and outs

Of course, you click and hear the term search engine optimization but you are not fully familiar with how each of these strategies works.

Basically, there are two main differences between PPC and SEO. The first discusses listing on search results pages and the second revolves around how to get traffic.

Let's talk about organic traffic:

SEO or search engine optimization is the organic way to rank in search engines. There is no need to pay for organic traffic - it's free! Kind of good. However, it takes a lot of patience and time. Make sure you hire the best digital marketing company in Brisbane Australia who knows the real techniques of SEO. On your part, you have to be patient because SEO takes some time to show results. Leave the burden on the best SEO company in Brisbane Australia.

And then comes paid traffic:

PPC means pay per click. When you start running your ads on Google, you can see your website at the top of Google's search results. But the real catch is you have to pay for it. Advertising promotions give you instant results. However, the duration of your promotion is always limited.

SEO and PPC: Make your presence visible locally

Do you own a small business? You are definitely targeting all the customers near you. Another difference between PPC and SEO is that you optimize for local search. For example, when you're running an ad campaign, your digital marketing agency is more likely to use location-based keywords to target specific geographic locations.

SEO is a bit more difficult. To rank locally you need the help of an expert who knows the real game. Remember, this continuity is the key to winning the game, and therefore your business name, phone number, and business name must be the same across all online platforms.

In conclusion, SEO and PPC may be separate marketing channels with different roles and objectives but they both play as a team. In the end, both SEO and PPC attract traffic to your website. You do not have to choose between PPC and SEO. Every industry like medicine, education, clothing, and parlor benefits from both. Call us at + 61 405 686 617  for more information on SEO and PPC services.

5 Reasons You Need To Invest In Business Blogging

Have you ever visited a ranch? If you do now, you will find that many companies have large bricks of salt for their animals and these are called “salt let”.

Anyway, what is salt licking? It is understood from the name. It is the source of salt that animals return to and lick to get the nutrients they need.

Why is it mentioned here? Because you need an example to believe a new idea (notice what this blog is doing to you, you can do it for your readers too).

Consider this as an example with Now think about your consumers and followers. Don't you want them to look for your website as a source of "nutrition" in their lives? Most importantly, don't you want to supply things that are in high demand? (Yes, here we are talking about demand and supply chain!)

 A Newborn Guide:

Well, what if you're new to this game? What if your business doesn't have that much hype right now? You just have to be more discriminating with the help you render toward other people. Haven't you heard about the best digital marketing company in Brisbane, Australia? Nowadays, digital branding is the biggest tool of marketing with minimal effort.

You must be wondering what is the main purpose of blogging for your business? First, blogging is a major part of digital marketing. Why does the author write? What will happen to the filmmakers who work so hard? Why is a painter obsessed with white canvas? The reason is simple - everyone wants to tell a story, be an inspiration, and open their eyes to the subject (well, this blog has the same plan, LOL).

Tell a story:

This is exactly why you need to invest in blogging. You need to tell a story about your business, about your products, about your way of making life easier for your customers. This is where a blog page comes to your rescue.

Wondering how the whole thing works? Put all the burden on the one who survives for it. Didn't get it? - The best digital marketing company in Brisbane Australia will count your blogging trips.

Some days to bring something back:

Remember, why did you start as an entrepreneur? Because you think you are the best in your niche? You believe you can do it better than anyone else.

How will your customers know if you don't announce it or don't believe it?

Share what you learn and do every day. When you start sharing these regularly, your readers can easily reach you and get the information they are looking for.

Search engines are tracking you:

Motivational talk is enough! Come on come on. If you have a business website, Google always tracks you and has its own algorithm. On the web, there is a lot of information, lots, periods. It's easy to get lost in the crowd.

But search engines are smart. They know how to find a well-written piece. Your blogs will get higher grades if your content is strong and SEO is great!

Create a community:

What is the main goal of blogging? It will spread your voice, your message with the help of your website. How about influencing a lot of people with your product, service, and good, at least vision? You can create a community of readers where you can connect with all your followers. This will give your business a new path to success.

Make valuable connections:

You can't always talk about your products and services. Sometimes you have to keep some jokes so that you can keep your readers entertained. What’s better than influencing a few more people every day? This way you can create some valuable connections that will ultimately help your overall growth.

Did the blog encourage you to start your own blog? Yes, writing a creative and informative blog takes time, effort, and fascination. But when you join hands with a high-quality digital marketing service provider in Kolkata, you don't have to worry about blogging!

Author Bio-

At Digital Google, we are all working from our in-house to provide the best solutions and services to our clients across this corona outbreak. Don't lose hope and reach new business strategies.

4 Reasons Why Your Next Google AD Campaign ROI Will Be low

Ask one of the best digital marketing companies in Australia and they will tell you that Google ads are not as easy to do as online articles/videos.

This is much more than just bidding, paying traffic, and driving conversions for long-tail keywords. This is especially true if you want an optimized return on advertising spend (RASS) but you get even less.

After all, higher returns aren't the only goal of any advertising campaign - optimized returns! $ 10 for $ 1 is better than $ 2 for 1. Smart business owners and marketers look for it; This is what you should look for.

 

But even then it will not happen. At least not in your next promotion.

Why?

Here are 3 reasons why your next Google Advertising ROI may come down:

The landing page is bad

Just a few lines of text, a few images, and a CTA won’t do it for you.

Even when you are targeting them for the purpose of the purchase, they will not convert to a thin landing page.

Now, an effective landing page has its own dynamics. Also, how should it change from industry to industry?

But in the end, you want a page that not only caters to the exact needs of the users but also checks all the boxes to provide good UX. For example, it must load quickly; It should be eye-catching; It should define the call-to-action.

A weak landing page easily leaks many potential leads or sales. Optimizing this can make a big difference in your ROI.

Low-quality score

Quality Score - 1 out of 10, 10 being the best - Measure the relevance of the keywords. It helps to estimate the quality of Google ads, keywords, and landing pages.

But chances are you already knew what a quality score is. If not, you should consider hiring the best digital marketing company in Australia to manage your PPC campaign.

If your quality score is low, your CPC or CPA will be higher, meaning your return will be lower.

Conversely, when your Quality Score is high, it will lower your CPC or CPA. This will help you to get more income from the outgoing budget.

Optimizing your campaign for a higher quality score is a completely different matter on its own. We will touch on this in another post. For now, be aware that if your Quality Score is low, you will have ROAS.

Insufficient Analytics Acumen

One of the biggest mistakes of many startups is leveraging analytics. In fact, it is your biggest asset to run higher ROAS.

Google Advertising is not a hit-and-miss scenario. It’s about starting from the best possible location and then making further improvements based on the data you collect.

If a keyword is badly converted, change it.

If your landing page has a short session duration, modify the page.

If one ad group converts to another, adjust your BD accordingly.

You can do a lot based on rich data. Sadly, many marketers don’t even pay attention to the data, let alone use something as powerful as Google Tag Manager. If you are one of them, you will definitely fight to get the most out of your advertising budget.

Make it work better for ROI

There are no "rules" for running successful Google ads. It works differently for different people. It depends on many things from the target to the target to the industry to the key-type.

That said, there are, of course, a number of factors that influence the ROI of advertising. The three reasons mentioned above are those basics.

These are three reasons why your next Google ad promotion ROI could go very low.

Change your strategy and approach. If necessary, consider hiring a digital marketing company in Brisbane that specializes in paid advertising.

Google ads can unlock your unparalleled success - but only if you know how to pull the right strings.

How do you create buyers for your business?

Are you trying to give your business a new wing? Are you trying to attract more customers, to generate more sales? If so, how much do you know about your target audience?

Do you know who your potential buyers are? And do you know anything about their buyer personality?

What is Buyer Persona?

It is a semi-fiction presentation of your ideal customers based on research and data. For example, if you consider a certain age group, their likes, likes and dislikes, trends and all, it will be easier for you to serve them (from marketing to sales service).

Now you may ask "Why is a buyer persona so important to my business?"

That's the million-dollar question! Now you're talking. Creating a buyer persona is not that difficult. First, you need to understand the requirements behind doing this. To understand this, take the help of the best digital marketing company in Kolkata.

How important is that?

Creating a buyer personality helps you better understand customers. Your marketing strategy, content strategy, product development, and services make it easy for you to meet your customer's needs.

For example, your target buyers care when you are offering healthcare products and services all the time. So, this is a scenario of B2B (business-friendly) marketing. Do you know what their specific interests and needs are? What is your ideal buyer background?

However, it may not be possible for you to handle many things alone. Therefore, you should seek the help of an expert from a digital marketing company in Kolkata

Don't forget about the negative buyer persona:

When a buyer represents your potential customer, a negative buyer represents the person you don’t want as a customer. For example, this may include people who are highly qualified for your services and products. Or, students who are just consuming your content for knowledge/research. Once you understand who is not so likely you can easily trim your research.

How can you use Buyer Personas for your marketing?

Developing your marketing ROI may be the key framework for improving your content. Regardless of the size of your business organization, creating different buyer individuals will help you focus your efforts on an audience that is important to the bottom line of your brand.

Remember, you don't need a buyer's personality just to have one

All you need is a framework to get some functional insights about your customers. In conclusion, a buyer persona is not just a set of your buyer details but data insights from your target customers. Do you want to know more about your customers and expensive ways to attract them? Hiring the best provider of SEO services in Kolkata is also a good option. Keep an eye on our space!

3 things you need to hire a web developer in your team- Web Development company in Brisbane, Australia

1. A good web developer problem solver

The most important feature of a web developer is the ability to figure things out. You are looking for a real problem solver, a hacker minded person who has critical thinking to find multiple solutions to the problem. Sometimes, in this scenario, the “best practice” concept is less of a rule and more like advice. This ideal candidate needs to be able to connect the dots to see the big picture and have the skills to see alternative ways to get the same functionality.

2. A good web developer is a partner

In a small organization, it is very critical to have people who can figure things out on their own and do not need too much help just because of the small resource base. This should not take you away from the fact that you have to be a collaborator. Many minds work lightly. Often a micro brain shake can initiate a solution that eventually freezes into an elegant solution. A dynamic team, with different strengths, tends to approach people who approach problems from very different angles. The ability to project solutions from your perspective without putting pressure on your team members is a valuable, but often overlooked skill.

3. A good developer has direction

In addition to being wealthy and collaborative, a strong developer should have a clearly defined idea of ​​what they want to do in the industry. By understanding where they want to go you can better align your team without too much skill overlap. Ideally, you need a team that is moving towards a common goal but who can meet the different requirements to achieve that common goal. For example, a strong front-end developer and a strong back-end Developers can build a good team like ours.

How do you check for these kinds of things in an interview setting?

The truth is it is very difficult to test for the right qualities in an interview setting. A good place to start understands how someone has entered their career in development, can give you a little clue about what their thinking is.

What previous projects have you been involved with?

You can get them to continue some of the work and get them to explain a few specific aspects to understand how the process is going. Below this, you need to tap into their heads to understand their thoughts.

In what areas of the industry do they want to make an impact?

By understanding what they want to bring to the industry you can understand their trajectory and perhaps get an idea of ​​what they are thinking. There are no right or wrong answers, but of course, some answers are not as valuable as others.

The industry is in a very wonderful place because anyone can go online and learn how to code (CodeCademie, Tim Treehouse, Udimi). The average Joe or Josephine can learn how to code and create small websites based on freelance. When you work in an agency, you have to bring something else into the industry. Could the secret sauce that this developer has brought help the agency differentiate itself in the industry?

Do web developers need to keep up with the latest trends?

Yes and no. On the one hand, it’s important to know what the latest happenings are, but on the other hand, you can’t get caught up too much in the latest passing fads. So, you should be careful to go into space where you are always jumping on the latest bandwagon. You also need to be aware of the fact that sometimes it is easier to do better, and using new technology only when it is needed can prevent the impact of your project. However, the industry is moving at such a pace that you need to keep in touch with the latest developments and be aware otherwise you may end up doing unnecessary work in a year or two. It is also worthwhile to find out what your mediators are currently learning and what frameworks and technologies they have worked with.

What do you think is going to be the next big thing in development?

Personally, I think artificial intelligence is a game-changer. Anyone can learn to develop a website. The difference is now the content and how the content is delivered. In most cases, the user experience is all about the general user, how the general user is going to feel about this site and it is easy for a wide range of people to understand. I want to take the UX to the granular level, how we can customize the user experience so that every user can have the experience of creating them.

All You Need To Know About Explainer Video In Social Media Marketing

Well, videos have become quite an integral part of social media marketing. Nowadays, people do not have the patience to read large parts. As you get tired of reading long articles, a lot of people start liking a video content more.

View video marketing status in 2020:

According to a survey by the best social media marketing agencies in Brisbane Australia:-

• 70% of people say they like to learn about a service or product through short videos.
• 80% of people say they were convinced to buy a product or service after watching a brand's video

So, the right time to dive into video marketing.

Pro Tip: Create explanatory videos for social media marketing-

What do you think of the videos in the video? Find out.

Think of it as an introduction to a new brand and its services. By creating an explanatory video you can explain in detail the specific service or product you provide.

In addition to this, you can use explanatory videos to show you how you can help your audience solve real-life problems. Also, you can communicate your business mission, goals, and values.

Usually, an explanatory video aims to inform and inform. You can also use it to spread awareness about a specific cause. For example, the World Health Organization has produced many videos explaining the symptoms and virology of COVID-19.

Why Should You Create An Explainer Video For Social Media Marketing?

Well, you might question whether an explainer video will be apt for your social media marketing strategy or not. First and foremost, these videos are visually appealing and super concise. They actually enable you to pack and portray a lot of information in a short amount of time.
Here are some benefits you can enjoy.

Demonstrate Your Product:

As per the best social media marketing company in Brisbane Australia, an explainer video provides you with the chance to showcase your products and its benefits. Let’s put it this way, it helps to give your audience a walkthrough of your services.

Showcase Your Brand Personality:

Well, just like you, your brand has a personality. Creating an explainer video is a great platform to familiarize your potential audience with your brand, a new range of products and services.

Illustrate How Your Brand Solves Your Customer’s Pain Points:
Join hands with the Best Digital marketing company in Brisbane Australia, which can demonstrate how your products can solve customer’s multiple problems and real-life needs. It can also help to boost your conversion rate and brand awareness.

Where Can You Share Your Explainer Videos?

And now you are talking! The best part about explainer videos is that you can share those on multiple platforms.

1. For Social Media Marketing:

Create multiple explainer videos for different buyer personas, personalize your script for each video and post those on various social media platforms.

2.For Website:

Include one or multiple explainer videos on your website and let all your visitors know what your brand is all about. An introductory video can provide your visitors with all the information they need within a few minutes.

Moreover, your explainer videos are great elevator pitch for your brand and it solves multiple purposes at once.

Make Your Website Design More Appealing and Increase Your Sales: Website Design in Granville, NSW.

Website design agency in Brisbane. This age and time, if you have an untracked website with a bizarre or old design, it can easily hit the button behind your users. An ugly website is simply unprofessional and you don't care about the kind of customer you want to attract.

It takes a lot of hard work to build a great website because you need to encourage people to browse your website and stay there longer. Why do you think that good website design is important? Increasing your customer's content viewing experience is especially important.

However, you are a business owner, not a professional website designer. How do you make your website look great? The answer is simple, hire the best website design agency in Brisbane Australia and you are ready to earn more revenue.

Good design components of drives for sale:

There are a few common tasks and to-dos when it comes to creating a website. First of all, keep in mind that there are some basic elements of good website design. 

Featured font and color:

Nothing gets older than clumsy colors and hodgepodge fonts. An experienced website designer will choose 2-3 fonts that complement each other. In addition to this, an experienced designer will choose a few major color themes throughout the entire website.

Use on general:

Do you want to increase visits to your website? An easy and quick solution is to use a simple and clear bar. Also, don't miss to use a search bar at the top of the page. As a result, you can guide your visitors to find the right things they are looking for. Providing a search button saves your visitor time a lot. The best website development company in Brisbane Australia never underestimates the importance of navigation.

Client Testimonials:

Do you think that adding certificates or testimonials to your website is not part of your design? Okay, that's for sure. First, you need to add a logo that shows your certificates, such as security badges, certificates, and more.

Secondly, if you delight your clients with your services and products, never hide your accomplishments. Instead, talk about it out loud. The best way to do this is to show your new customers that you are a legitimate business. Ask your clients to review and respond to your services so you can incorporate them into your website. Believe it or not, your new customers often revisit what your existing customers are saying about you. Be sure to hire the best website design and development company in Brisbane Australia who accepts all the plans for you.