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What is PPC?
Pay-per-click (PPC) marketing is a complex digital marketing channel. This presents a significant opportunity for digital marketers to increase their traffic and conversion metrics. But without a smart strategy and cautious tactics, pay-per-click can cause major headaches.
To better explain PPC marketing, we've put together answers to several common questions we ask.
What is PPC Marketing?
Marketing for every click is an advertising channel where marketers do not pay for impressions or to place blank ads. The amount of the bid can affect the placement, but advertisers are only paid when their ad is clicked by an online user.
The most common PPC ad format appears in the search results pages of search engines such as Google or Bing. Advertisers have the opportunity to set their brand, product, or service front and center in the form of an ad that targets a specific keyword or behavior.
What are the Major PPC Platforms?
Countless platforms offer text, display, and shopping PPC ad placement, but there are three main platforms you can't ignore:
Google Ads
Google Ads is Google's primary PPC advertising platform. Google advertises its click-to-click advertising on its search network, and partner sites search with image and video ads on its Display Network. Ads on YouTube are available through the Google Advertising Platform.
Microsoft Advertising
Microsoft Advertising (officially Bing Advertising) is Microsoft's PPC advertising platform. The platform allows per-click advertising on its search network (Bing.com) and Microsoft-owned web properties (such as MSN) as well as search for partner sites (including Yahoo.com).
Amazon Ads
More than 46% of product-centric searches begin on Amazon.Amazon Advertising is the fastest growing PPC platform for e-commerce retailers. Amazon empowers advertisers to create display- and shopping-centric campaigns that promote their products on Amazon's shopping network.
Does my business try PPC marketing?
If you have a website, you need to consider PPC advertising as a marketing channel. The keyword is 'consider'. You should not be employed at PPC because you have a website.
Before starting your first PPC marketing campaign, consider your budget, advertising goals, competition and risk tolerance:
Do you have a clear transition goal? PPC advertising is most effective when you can match dollars spent on transactions such as conversions or completion of lead forms. The goal of a clear transformation is to help you do this.
What are you trying to achieve PPC is great for responsive, nipple ads. But when you stop spending, PPC stops production. If you want to balance it with acquired media, try adding search engine optimization to the mix.
How much can you spend on PPC before getting a return on investment? Reality test: Your ads won't produce instant results. Be prepared to spend some money with no money. It could be $ 50 or $ 50,000. Just have a number in mind.
You do not have a definitive answer to all of these questions. You do not need to consider them before dipping.
The benefits of PPC marketing?
Speed. Advertisers can quickly drive a significant amount of traffic to their website. When managed effectively, PPC marketing is one of the driven digital marketing strategies to increase traffic and conversions.
Precision Creating a highly-targeted audience to show your ads is straightforward -, especially on search and shopping networks.
Quickness Performance data is available almost immediately, making it easy to adjust quickly to improve your chances for a successful promotion. Measured. With effective conversion tracking, advertisers can see the ROI of their ads.
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