Creating great content is not enough to achieve great SEO results between yourself and yourself.
Strategic content planning and execution involve:
- Lower low difficulty issues and prioritize themes.
- Content layering and optimal internal connection.
- Understand link connectivity and identify opportunities.
- Existing Regular maintenance and upkeep of existing content.
A complete SEO content strategy will incorporate these processes:
You just have to be more discriminating with the help you render toward other people. Many brands believe that publishing blog posts after blog posts will increase more links, higher rankings, and increase website visitors.
But SEO is not so simple - you need to be link-worthy to secure links, there are various factors beyond content and links that affect rankings and you need to build strategic buyer funnels to build relevant traffic consistently.
Today, I would like to share a content strategy that we have used to increase the site visits of several clients by 303 percent compared to last year.
Prioritize low-difficulty issues
The first step in creating your content strategy is to identify what will be covered in your content.
During your analysis, you should evaluate three main criteria:
- Search volume
- Competition / keyword difficulty
- Traffic value / cost
The sweet spot you are looking for in your research is the quality with high search volume and low difficulty. However, not all of your important keywords fall into this standard cross-section, so you should also prioritize the lower issue topics.
Again, there are several tools to choose from to determine the difficulty of the keyword; Make sure you use the same tool when comparing potential subject difficulties.
Of course, you can also evaluate the difficulty manually by simply analyzing the SERPs. Check the pages in a one-page ranking - if you see well-known brand names or high-powered sites, it probably means high competition. Conversely, low-quality, and/or low-authority results mean low competition and potential opportunities to fill content gaps.
If you are not already an established, reputable brand, you need to prioritize the lower issue. Targeting these less competitive spaces will guide your content marketing strategy, helping you focus your efforts on where you are most influential.
Optimize customization of layer content and internal links
As you plan strategies and as content plans, consider opportunities where content leveling and internal linking is possible.
Content stratification refers to the practice of "layering" middle-of-funnel content on top of down-funnel content, covering relevant, complementary topics and connecting internally between pages.
These opportunities provide a wide array of features to explore and perform, including:
- Red sharing authority. Middle-funnel content is generally more connective than bottom-funnel content, and valuable equity through internal connections can be passed through links to your mid-funnel content through your conversion pages.
- The brand has increased brand authority and recognition. Pages for mid-funnel searches can generate ranking authority and recognition that pay dividends later in bottom-funnel searches.
- Acquire links to convert pages. Promotions to Mid Funnel Pages may bring up links to the following funnel pages if they are strategically and contextually linked in your promoted content.
Content stratification and internal linking need to be part of any content strategy. By placing content and linking internally, you can structure your site in a way that is easy for readers and search engines to follow alike.
Focus on connectivity and scope:
Any SEO strategy - especially a content strategy - must account for the links.
Links remain an important ranking factor and have many benefits beyond search. Since links are valuable, you should focus on your linkability as well as planning your content.
Linkability or "link eligibility" simply refers to the possibility of securing links. People link to other sites online in a variety of ways, so to evaluate linkability, you need to think about why someone might link.
The first place to start is with the potential outreach market of your content. These are people who might be interested in sharing and linking to your written content if you contact them and let them be present.
There are a few things you need to consider in order to analyze a potential outreach audience:
Search volume for keywords. If no one is looking for this topic then maybe you are not interested in this link.
The number of unique domains associated with the top results. If the top results can’t collect a lot of links, you’ll probably have a fight as well.
In addition to evaluating the outreach market, you need to analyze the link opportunities. Opportunity analysis basically boils down to a question: Can I create something better or more effective than the current rankings?
The key part of the skyscraper strategy is creating something better than ranking. This doesn’t necessarily mean you have to spend hours creating the most extensive resource to imagine - sometimes it just takes small tweets to deliver something better.
Already there are a few common options for improving rankings:
- More Create more searchable titles.
- Improving readability and formatting (titles, sub-titles, bullet lists, and more).
- Page optimization for page speed.
- Citing reputable Authorities and Sources (also provides built-in promotion opportunities)
- To expand or explore the subject in more depth.
- Sharing original or new research.
Update regularly and maintain existing content
While most content marketing strategies focus on creating new content, a complete content strategy exists and also accounts for pages.
Be sure to take stock of your existing content as you identify potential link opportunities and content gaps. Sometimes it can be easier (and more effective) to update existing content without creating anything from scratch.
In fact, many methods can be applied to your own page to improve the content listed above.
Adding additional content types can be particularly effective for upgrading existing content. For example, adding a video to a long-form of how to post adds extra value and linkability and can even capture bonus traffic and attention via YouTube - as I showed in this post.
Republishing an alternative option to upgrade. Instead of adding additional content types or formats, you can restructure a low-quality content resource into something that better meets the needs of searchers. Analyze the SERPs you want to rank in, see if there are any typical content types, and then match that format.
Finally, an easy way to keep your existing pages fresh is to add a "last updated" tag at the top of the page. This strategy keeps your page fresh and competitive in search as well as allows it to constantly update and improve as any pages evolve over time. Readers will serve as a form of social proof of how current the information is, including the last updated date.
Your SEO content planning should focus on how you can provide new, interesting content to your visitors. But be sure to dedicate some time and effort to improving existing pages.
Outline the effective SEO content strategy
To recover all the information shared here, follow this outline, and apply these practices to your content plan.
1. Lower the lower case priority.
- Analyze opportunities based on search volume, keyword difficulty, and traffic quality.
- Review the SERP manually to find gaps and less competitive phrases.
2. Content Layer Customization of Content and Internal Links.
- Layered content benefits your shared pages through shared link equity, brand authority, and increased direct link acquisition.
3. Focus on link connectivity and scope.
- Evaluate potential outreach markets.
- Analyze link opportunities, improve, and implement something better.
- Invest in at least one sinking price differ.
4. Existing Update and maintain existing content regularly.
- Upgrade and upgrade existing pages.
- Reconstruct existing resources into something more likable and useful.
- Include a "last updated" function to manage content refresh.
We've re-used this SEO content strategy and time to help our clients grow their site visitors and I hope you have had success with it.
